Technical Debt | What It Is and How to Overcome It

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Hi, my name is Gene Un. I'm a director of product marketing at Own Company.

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What's the first thing you think of when you hear the word "death"? Well, it's

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probably not positive. There's credit card debt, student loans, mortgages, and

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none of these make us feel warm and fuzzy inside. Now imagine another kind of

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death in the pileup without you even realizing it. It's called technical debt

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and it can be just as overwhelming. Everywhere today, businesses are asking

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employees to build more with less, more features, more tools, often built in

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house or using ad hoc solutions. Does that sound familiar to you? Technical

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debt

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accumulates when shortcuts are taken in development, often to meet tight

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deadlines

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or to respond to urban business needs. Now while these shortcuts can solve

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immediate problems, the option leads to increased maintenance costs and slower

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future enhancements. This debt can significantly delay necessary updates

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causing a ripple effect that slows down new feature implementations and

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increases

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project costs overall. In fact, within the Salesforce ecosystem alone, it's

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estimated that companies grapple with more than $3 billion in technical debt

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and radiation costs. Now addressing technical debt in Salesforce might require

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an initial investment, but it's crucial for maintaining agility and

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competitiveness in the world. Want to learn more? Check out our new guide, "How

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to Build

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Better, Faster in Salesforce." Strategies for more efficient development.

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Thanks.

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(dramatic music)